Portfolio
Our portfolio.
Five sectors, several continents.
Our holdingsProductivity & AILegal TechHR TechMarketing TechVertical SaaS
Our holdings
Companies we have built and backed.
1
Digital marketing, SEO, GEO and conversion optimization.Legal TechView company2
AI-powered global HR platform.HR TechView company3
Portfolio of AI-enhanced add-ons for Microsoft Office.Productivity & AIView company4
The ultimate brand kit for natural product sales teams.Vertical SaaSView company5
The #1 pickleball app in the world.Vertical SaaSView company
Digital marketing, SEO, GEO and conversion optimization.Legal TechView company2
AI-powered global HR platform.HR TechView company3
Portfolio of AI-enhanced add-ons for Microsoft Office.Productivity & AIView company4
The ultimate brand kit for natural product sales teams.Vertical SaaSView company5
The #1 pickleball app in the world.Vertical SaaSView company6Brash AppsMaker of GPT for Google Forms, an AI add-on that passed 1 million users.Productivity & AI
& more
Highlights from the labs
Wins and milestones.
New markets, new products and new partnerships.
HR TechJuly 2026
Truss establishes a legal entity in Kyrgyzstan to expand global hiringTecHR SeriesM&AJune 2026
Lincoln Labs acquires Caboodle, a CPG trade management and AI workflow platformAP NewsHR TechMarch 2026
Truss opens an entity in Armenia to expand global hiringEIN PresswireVertical SaaSFeb 2026
Swish partners with Hudle as exclusive tournament platform for India's largest pickleball, padel and badminton eventsLinkedInProductivity & AINov 2025Brash AppsGPT for Google Forms reaches 1 million usersGoogle WorkspaceVertical SaaSOct 2025
The Swish app powers the World Pickleball ChampionshipsLinkedInHR TechSept 2025
Truss surpasses 10,000 candidates on the platformLinkedInLegal TechAug 2025
Civille launches its first Australian law firm websiteCiville
Truss establishes a legal entity in Kyrgyzstan to expand global hiringTecHR SeriesM&AJune 2026
Lincoln Labs acquires Caboodle, a CPG trade management and AI workflow platformAP NewsHR TechMarch 2026
Truss opens an entity in Armenia to expand global hiringEIN PresswireVertical SaaSFeb 2026
Swish partners with Hudle as exclusive tournament platform for India's largest pickleball, padel and badminton eventsLinkedInProductivity & AINov 2025Brash AppsGPT for Google Forms reaches 1 million usersGoogle WorkspaceVertical SaaSOct 2025
The Swish app powers the World Pickleball ChampionshipsLinkedInHR TechSept 2025
Truss surpasses 10,000 candidates on the platformLinkedInLegal TechAug 2025
Civille launches its first Australian law firm websiteCivilleCase studies
Explore our case studies from past projects.
ManufacturingOne unfilled engineering role was holding up a product lineInfinity Machine & EngineeringRead the case studyFinancial technologyA year with one dev shop, against three months with a team that learned the business firstInveritaxRead the case studyProductivity and AIShe had the idea and no way to build it. The product now has three million users.Twistly.aiRead the case studyAI and automationOne person priced three thousand bid files by handSadoffRead the case studyVertical SaaSBeing the whole technology functionSwishRead the case study
Past engagements
Five engagements, five structures.
Anonymized, because not every client can be named. What they had, how the team was set up, and who kept it running.
1Pricing automationThousands of bid files, priced by handWhat changed: The pricing judgment that lived with one person now runs as a system, and it was proved in 27 days before the build was ever sized.Read it2Platform rebuildA policy system built in the early 2000sWhere it is now: Mid build, with the team scaling as scope firms up. The legacy system retires after launch rather than before it.Read it3Marketplace buildA launch date already on the calendarWhat changed: Two weeks from first conversation to first line of code, with legal counsel on both sides. They signed on a Friday and we started building on Monday.Read it4Team buildSoftware, and a team to run itWhat changed: Development costs fell 65% and six months of development time was saved. The team we recruited for them is still building features today.Read it5FeasibilityTesting whether the idea was possibleWhat changed: The answer was no. They stopped, pivoted, and the company they started instead is the one we are building now.Read it
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