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Lincoln Labs
A Global Venture Studio

We build.We invest.We transform.

At Lincoln Labs, we build software, co-found companies, and modernize what businesses run on.

Start a conversationExplore our portfolio
Lincoln Labs
We buildVenture BuildingWe co-found and build companies with founders.Explore venture building
We transformAI TransformationWe modernize the systems your business already runs on.Explore AI transformation
We investInvestingWe back founders and the companies we build.Explore investing
Powering businesses worldwide
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
L'Oréal Paris
Podium
Shopee
Mercado Pago
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
L'Oréal Paris
Podium
Shopee
Mercado Pago
AirAsia
Spotify
LinkedIn
Atlassian
Lincoln Labs' portfolio powers productivity for hundreds of thousands of businesses worldwide
Who we are

A global venture studio.

We create companies, invest in founders, and help businesses transform through AI and software. Our portfolio spans five sectors, with ventures like Truss and Civille and investments in Swish and Twistly.ai.

We also build software for other companies with AI-enabled development teams, from startups to industry leaders like Podium and Gallagher.

The Lincoln Labs team Our home base · Oshkosh, Wisconsin
Rooted in Oshkosh, WisconsinWhere our leadership works and our companies get built. Engineering teams across five countries extend it.
Who we help

Founders, businesses, investors.

Explore our solutions.

For businesses

Put our proven team on your tech project.

A new tool, a new product, or AI upgrades to what you run on. We build it, manage it and maintain it.

Explore software developmentExplore AI transformation
Where companies start

Three things companies bring us.

1A new internal projectThe tool your operation needs and nobody has time to build.
2A new product to marketA prototype or an idea, taken to a product your customers use.
3AI upgradesThe legacy systems and manual workflows you already run on, rebuilt around AI.
What we are great at

Faster builds. Higher quality.

AI-enabled development means what took a department now takes a handful of senior people. Less time, less money.

Explore software developmentStart a conversation
Small senior teamsA senior architect leads every build. No junior bench.
We build with AI, not around itAgentic workflows inside our development cycle.
Global engineering talentUS leadership, engineers across Europe and Central Asia.
Built with the end in mindHow it gets maintained is decided before the build starts.
Portfolio

Our portfolio.

Five sectors. Built and backed in-house.

View the full portfolio
1M+users
10,000+candidates on the Truss platform
12companies
5sectors
CivilleDigital marketing, SEO, GEO and conversion optimization.Legal TechTrussAI-powered global HR platform.HR TechTwistly.aiPortfolio of AI-enhanced add-ons for Microsoft Office.Productivity & AICaboodleThe ultimate brand kit for natural product sales teams.Vertical SaaSSwishThe #1 pickleball app in the world.Vertical SaaS
Leadership

Builders, investors and operators.

Meet the team
Eric HoopmanEric HoopmanCo-Founder & CEOSerial entrepreneur and first-stage investor.
Farrukh UmarovFarrukh UmarovCo-Founder & CTO20+ years building and leading large-scale global development teams.
Eric GirouxEric GirouxCOOEntrepreneurial operator leading strategy, product and growth. Prior private equity experience.
Danil ShingarevDanil ShingarevChief ArchitectLeads the architecture behind Lincoln Labs products and client builds.
Wes LungwitzWes LungwitzManaging PartnerCo-founder of Civille. Speaks on law firm marketing, SEO and AI search.
Julia CollinsJulia CollinsManaging PartnerCo-founder of Truss. Former data engineer and product manager at WorkMarket through its acquisition by ADP.
Let's build together

One partner, every stage.

The expertise and resources your business needs across every department.

1Validate
Idea validation
Market and customer research
Business model
2Build
Product and design
Engineering teams
AI built in
3Launch
Brand and positioning
Go-to-market
First customers
4Grow
Sales and marketing systems
AI operations
Operators who have done it
5Scale
Capital and fundraising
Investor and partner network
Strategy and M&A
Investor network

Invest alongside the people who build.

Qualified investors, alongside angels, venture firms and operators.

For accredited investors only. Participation in Lincoln Labs portfolio opportunities is limited to investors who meet the accredited investor requirements of SEC Rule 501. Nothing on this page is an offer to sell or a solicitation to buy any security.

Case studies

Explore our work with past clients.

What the client had, what we built, what changed.

View all case studies
Speed to executionOne unfillable role, one blocked product line

They brought in the function instead of the hire. A team arrived, built the platform, then handed over its engineers.

Read the case study →
65%reduction in development costs
6 monthsof development time saved
70%improvement in onboarding efficiency
Highlights from the labs

Wins and milestones.

New markets, new products and new partnerships.

HR TechJuly 2026TrussTruss establishes a legal entity in Kyrgyzstan to expand global hiringTecHR SeriesRead the announcementM&AJune 2026Lincoln LabsLincoln Labs acquires Caboodle, a CPG trade management and AI workflow platformAP NewsRead the announcementHR TechMarch 2026TrussTruss opens an entity in Armenia to expand global hiringEIN PresswireRead the announcementVertical SaaSFeb 2026SwishSwish partners with Hudle as exclusive tournament platform for India's largest pickleball, padel and badminton eventsLinkedInRead the announcementProductivity & AINov 2025Brash AppsGPT for Google Forms reaches 1 million usersGoogle WorkspaceRead the announcementVertical SaaSOct 2025SwishThe Swish app powers the World Pickleball ChampionshipsLinkedInRead the announcementHR TechSept 2025TrussTruss surpasses 10,000 candidates on the platformLinkedInRead the announcementLegal TechAug 2025CivilleCiville launches its first Australian law firm websiteCivilleRead the announcement
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Ready to build something remarkable?

Tell us what you need. We set up the call.

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