Caboodle

What Caboodle does.

Caboodle is an all-in-one sales management platform built by and for natural food brands and brokers. It takes the best practices of CPG sales and puts them in a cloud workspace that tracks, analyzes and measures the numbers that decide whether a product stays on shelf.

Trade spend planning, promotional calendars, CRM, product specs and file management all sit in one place, so brands, brokers, distributors and retailers work from the same version. The spreadsheets and the silos go away.