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Lincoln Labs
Legal Tech

Civille

Digital marketing, SEO, GEO and conversion optimization for law firms.

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CivilleVentureLegal Tech

The firms that win the next decade of legal search will not be the ones with the biggest ad budget. They will be the ones the AI answers cite.

Overview

What Civille does.

Civille delivers digital marketing and website solutions built specifically for law firms. It combines advanced SEO, localized search optimization and generative engine optimization, so firms show up in traditional results and in AI-driven answers alike.

Underneath that sit high-performance websites, AI-powered conversion tools and integrations with the leading practice management systems, which together give a firm one engine for attracting and converting clients.

Milestones

How it got here.

2021FoundedEstablished to rebuild legal marketing around data rather than guesswork.
2023Client growthServing more than 100 law firms across multiple practice areas.
2025International expansionLaunched services in Australia, starting with the first Australian law firm website.
2025AI integrationShipped proprietary AI-powered optimization tools for lead conversion and user experience.
In the news

What Civille has been up to.

CivilleAug 2025Civille launches its first Australian law firm websiteCiville
Lincoln Labs and Civille

Our part in it.

Civille is a Lincoln Labs venture. It is built and operated inside the studio, with Wes Lungwitz as founder and a Lincoln Labs operating partner on the team.

Leadership
Wes LungwitzFounder, Managing Partner
Calvin KrusickDirector of Product & Marketing
Paul CashmanDirector of Business Development
Eric GirouxOperating Partner
Clint MonetteDirector of Search
The rest of the portfolio

Other companies we build and back.

View the full portfolio
TrussAn AI-powered global HR platform for hiring in emerging markets.Twistly.aiA portfolio of AI-enhanced add-ins for Microsoft Office.CaboodleThe sales workspace for natural product brands and brokers.SwishThe software behind club leagues, tournaments and social play.
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