Skip to content
Lincoln Labs
Venture building

We co-found, build and invest in AI and software companies.

We bring the team, the build capacity and the capital, from day one.

Pitch our venture teamSee how the studio works
Track record

Built, backed, scaled.

From across the portfolio.

1M+users
10,000+candidates on the Truss platform
12companies
5sectors
How we partner with founders

We co-found, invest, build and scale.

Four things, one roof.

1
Co-found

Our team in the room from day one, not advising from the sidelines.

2
Invest

Our own capital, and our investor network when it is time to raise.

3
Build

Product, engineering and AI built by our own team through Truss. Senior builders, not an outside vendor.

4
Scale

Go-to-market, operators who have done it before, and the capital to take you from first customers to growth.

Where we come inWe partner with founders from day one and at the early stage.
Day oneAn idea, a founder and a problem worth solving. We help you validate it and build it from zero.
Early stageA first product or first customers. We plug in to build, sell and raise for the next stage.
What the studio brings

More than capital. A whole team.

Every part of standing up a company.

Product & engineeringProduct builds and dedicated engineering teams through Truss. Architects, designers and senior engineers, plus our own AI agents.
Go-to-market & growthBrand, positioning, sales and marketing systems, and a path to your first customers.
Capital & investmentInvestment, fundraising support and introductions to our investor network.
Operators who have done itLeaders who have started, run and scaled companies across our portfolio.
Let's build together

Everything it takes to scale, in one partner.

The expertise and resources your business needs across every department.

1Validate
Idea validation
Market and customer research
Business model
2Build
Product and design
Engineering teams
AI built in
3Launch
Brand and positioning
Go-to-market
First customers
4Grow
Sales and marketing systems
AI operations
Operators who have done it
5Scale
Capital and fundraising
Investor and partner network
Strategy and M&A
Built in the studio

From the portfolio.

View the full portfolio
CivilleDigital marketing, SEO, GEO and conversion optimization.TrussAI-powered global HR platform.Twistly.aiPortfolio of AI-enhanced add-ons for Microsoft Office.CaboodleThe ultimate brand kit for natural product sales teams.SwishThe #1 pickleball app in the world.
Case studies

Companies we have grown.

All case studies
Swish
Case studyVertical SaaS
The app behind the World Pickleball Championships.

Swish powered the World Pickleball Championships, then became the exclusive tournament platform for India's largest pickleball, padel and badminton events.

Read the white paper
Brash Apps
Case studyProductivity & AI
An AI add-on that reached 1 million users.

GPT for Google Forms, a Brash Apps product, crossed 1 million users.

See the portfolio
Truss
Case studyHR Tech
Global hiring, built one country at a time.

Truss passed 10,000 candidates on the platform and opened legal entities in Armenia and Kyrgyzstan to expand global hiring.

View Truss
Leadership

The people who will build with you.

Meet the team
Eric HoopmanEric HoopmanCo-Founder & CEOSerial entrepreneur and first-stage investor.
Farrukh UmarovFarrukh UmarovCo-Founder & CTO20+ years building and leading large-scale global development teams.
Eric GirouxEric GirouxCOOEntrepreneurial operator leading strategy, product and growth. Prior private equity experience.
Danil ShingarevDanil ShingarevChief ArchitectLeads the architecture behind Lincoln Labs products and client builds.
Wes LungwitzWes LungwitzManaging PartnerCo-founder of Civille. Speaks on law firm marketing, SEO and AI search.
Julia CollinsJulia CollinsManaging PartnerCo-founder of Truss. Former data engineer and product manager at WorkMarket through its acquisition by ADP.
The newsletters

Two reads for people building right now.

Free. Unsubscribe in a click.

For founders and operators

Behind the Initiative

The structure behind a result at Lincoln Labs or one of our portfolio companies, written so you can run it yourself: what was tried, what worked, and the steps in order.

Monthly. Free.
For business leaders

Building a Business in an AI World

What changes for companies in an AI world, from startups to the Fortune 500. Real rollouts, real numbers, and where AI pays off first.

Monthly. Free.
Pitch our venture team

Bring your idea to life.

Upload your deck and book a time. We will meet you where your company is.

Pitch our venture teamFor founders