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Lincoln Labs
Productivity & AI

Twistly.ai

A portfolio of AI-enhanced add-ins for Microsoft Office.

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Twistly.aiInvestmentProductivity & AI

A non-technical founder with an idea, no engineering team and no intention of raising. The product is now the top AI add-in on Microsoft AppSource.

Overview

What Twistly.ai does.

Twistly.ai builds AI-enhanced productivity tools that live inside Microsoft Office. Its add-ins bring AI directly into Word, Excel and PowerPoint, so people automate tasks, generate content and work faster without leaving the software they already use all day.

Shipping inside Office is its own discipline. Every release passes Microsoft review, which is a level of engineering rigor most AI products never have to meet.

Milestones

How it got here.

2022FoundedStarted bootstrapped, by a founder with no engineering team and no outside capital.
2023First products releasedLaunched AI integrations across Word, Excel and PowerPoint.
2024Rapid growthSurpassed 1 million active users across the Office add-ins.
2025Product expansionFeatured by Microsoft as the top productivity app on the AppSource marketplace.
Lincoln Labs and Twistly.ai

Our part in it.

Twistly.ai is a Lincoln Labs portfolio company. Our co-founder and CTO, Farrukh Umarov, is Twistly's technical co-founder, and engineering hiring and employment run through Truss. It is the clearest example of what we mean by acting as a company's technical co-founder.

Lincoln Labs, through Truss, hired and placed the engineering, product and growth teams behind Twistly.

Leadership
Diana BabaevaCo-Founder & CEO
Farrukh UmarovCo-Founder & CTO
The full storyRead how Twistly.ai was built.Read it
The rest of the portfolio

Other companies we build and back.

View the full portfolio
CivilleDigital marketing, SEO, GEO and conversion optimization for law firms.TrussAn AI-powered global HR platform for hiring in emerging markets.CaboodleThe sales workspace for natural product brands and brokers.SwishThe software behind club leagues, tournaments and social play.
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