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Vertical SaaS

Swish

The software behind club leagues, tournaments and social play.

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SwishInvestmentVertical SaaS

A club running one league is running registration, payments, scheduling, court allocation, live scoring, brackets, messaging and a rating submission. Swish replaced all of it with one system.

Overview

What Swish does.

Swish Sports is a leading pickleball platform for club leagues, tournaments and social play. Clubs use it to automate the full range of their programming: round robins in several formats, leagues, tournaments, DUPR-rated events, ladders and inter-club play.

A club platform cannot be an island, so Swish integrates with the booking and management systems clubs already run on, including Court Reserve, PlayByPoint, RacquetDesk, PodPlay, Facility Ally and OpenCourt, and pushes scores into DUPR automatically. Every one of those is someone else's release cycle, which is a different engineering problem to building a product that stands alone.

Milestones

How it got here.

2021App launchLaunched to serve the fastest growing sport in the country.
2022National expansionCoverage across all 50 US states, with more than 10,000 registered courts.
2023Community milestonePassed 250,000 active users and facilitated more than 1 million games.
2024Market leaderBecame the number one pickleball app, with premium features and tournament integration.
2025World Pickleball ChampionshipsSwish technology powered the World Pickleball Championships.
2026IndiaBecame the exclusive tournament platform for India's largest pickleball, padel and badminton events through a partnership with Hudle.
In the news

What Swish has been up to.

SwishFeb 2026Swish partners with Hudle as exclusive tournament platform for India's largest pickleball, padel and badminton eventsLinkedInSwishOct 2025The Swish app powers the World Pickleball ChampionshipsLinkedIn
Lincoln Labs and Swish

Our part in it.

Swish is a Lincoln Labs portfolio company. We have acted as its technical co-founder rather than as a vendor to it, which covers the mobile app, the customer site and the e-commerce platform, and also the security assessments, audits and architecture decisions nobody demos.

Lincoln Labs, through Truss, hired and placed the entire development team powering Swish, across product and engineering, community and partnerships.

The full storyRead how Swish was built.Read it
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