Custom AI and consulting for industry leaders like Podium and Gallagher
The shift
Time for an AI upgrade.
Experimenting and adopting are the easy stages. The value is in transforming.
Stage 1Most companies
Experimenting
Teams try AI tools on their own, one task at a time.
Stage 2Table stakes
Adopting
Licenses and logins roll out across the company.
Stage 3Where the value is
Transforming
The systems get rebuilt. The results show up in hours and dollars.
Where AI implementation without expertise falls short
Pilots that stalled after the demo
Licenses nobody opens after month one
A core system one person knows how to run
Software stacked on software, none of it talking
What transformation means
Rebuild what you run on.
Not a new app on the side. The tools and workflows at the center.
Rebuild the legacy tool
TODAYThe system your business quietly depends on, the one only one person knows how to run.AFTERRebuilt with AI, documented, and built to your exact specification.
Replace third-party software
TODAYStacks of SaaS subscriptions stitched together, none of them built for how you work.AFTEROne tool built around your process, with the AI built in.
Automate the workflow
TODAYThe same manual steps, every week, across people, inboxes and spreadsheets.AFTERA workflow that runs on its own, with people on the exceptions.
Why Lincoln Labs
We run AI in our own companies first.
The engineers, playbooks and AI agents running our own portfolio are the ones we put on your project.
1M+users
20+years building cutting-edge software
12companies
5sectors
Builders, not advisors
We create and run AI and software companies of our own. What we bring you has been pressure-tested inside them first.
A senior bench we trust
A senior tech lead we have shipped with, backed by a CTO of 20+ years.
Truss behind every hire
Our own hiring company recruits and employs the engineers who build and maintain your software.
The team behind your engagement
Eric HoopmanCo-Founder & CEOSerial entrepreneur and first-stage investor.
Farrukh UmarovCo-Founder & CTO20+ years building and leading large-scale global development teams.
Eric GirouxCOOEntrepreneurial operator leading strategy, product and growth. Prior private equity experience.
Danil ShingarevChief ArchitectLeads the architecture behind Lincoln Labs products and client builds.
Wes LungwitzManaging PartnerCo-founder of Civille. Speaks on law firm marketing, SEO and AI search.
Julia CollinsManaging PartnerCo-founder of Truss. Former data engineer and product manager at WorkMarket through its acquisition by ADP.
Products from our portfolio are used by teams at
AirAsia
Spotify
Atlassian
Motorola
Rockwell Automation
Tripadvisor
Odoo
Shopee
Mercado Pago
AirAsia
Spotify
Atlassian
Motorola
Rockwell Automation
Tripadvisor
Odoo
Shopee
Mercado Pago
The easy button
Bring the project. We run it.
For the executive with a budget and no team to spare.
We start fast
No six-month procurement dance. We scope the work, staff it and get moving while your project still matters.
We manage it, not just build it
We run the project, the people and the updates.
We maintain it after launch
The software keeps working after go-live, without you adding headcount or loading up someone on your team.
Senior people only
Every engagement is led by a senior tech lead we have shipped with before. A new hire never leads a major project.
How engagements work
Pick the shape that fits.
Five ways we run an implementation. Open one to see who is on it, when, and a real engagement that ran that way.
Click an option to see how it runs
Embedded senior engineers3 month minimum · from 2 engineersView case study →
Discoverypaid, credited back
Buildthe long stretch
Handoffplanned from day one
After launchongoing
Senior consultants
Discovery, architecture, first build
Truss
Recruits and employs the permanent team
Your permanent team
Owns it from handoff on
Our senior peopleYour peopleOur talent engine and toolingOptional or on call
Senior consultants run discovery, architecture and the first buildTruss recruits and trains the permanent team while we buildYou pay senior rates only for the weeks that need them
One senior builder, backed by our agents3 month minimum · 6 typicalView case study →
Discoverypaid, credited back
Buildthe long stretch
Handoffplanned from day one
After launchongoing
Chief architect
Named before anything is priced
Our AI agents
Routine code, tests and migrations
Fractional architect
Changes inside the original scope
Our senior peopleYour peopleOur talent engine and toolingOptional or on call
An architect, designer and senior full-stack engineer in one personA cohort of our own AI agents behind them, under their reviewScoped from a measured build velocity, not an estimate
One problem, one finish lineThree week blocks · one block minimumView case study →
Discoverypaid, credited back
Buildthe long stretch
Handoffplanned from day one
After launchongoing
Senior engineer
One defined problem
Your team
Keeps shipping around it
Another block
Only if you want one
Our senior peopleYour peopleOur talent engine and toolingOptional or on call
Security hardening, platform resilience, integrations or cloud costYour engineers keep shipping around itStop after any block. Nothing rolls over
Leadership without the full-time hire3 month minimumView case study →
Discoverypaid, credited back
Buildthe long stretch
Handoffplanned from day one
After launchongoing
Fractional director
Part-time cadence, senior judgment
Your engineers
Build it, with direction
Hiring
Run with you, not for you
Our senior peopleYour peopleOur talent engine and toolingOptional or on call
Process, architecture direction and product owner coachingHiring judgment before you commit to a salaryYour engineers do the building
Production support for what we builtMonth to month · scoped at handoffView case study →
Discoverypaid, credited back
Buildthe long stretch
Handoffplanned from day one
After launchongoing
The build team
Stays close to what it built
Monitoring and fixes
Dependencies, security, small changes
Your team
Takes more of it whenever you want
Our senior peopleYour peopleOur talent engine and toolingOptional or on call
Monitoring, bug fixes and release supportDependency and security updatesYour team takes over as much of it as you want, whenever you want
Where the opportunity is
Common areas for AI transformation.
Most of the opportunity falls into six buckets.
Legacy systems
You will recognize it whenOne or two people know how to run it.
What it could look likeRebuilt, documented, to your specification.
Software sprawl
You will recognize it whenSubscriptions held together by exports.
What it could look likeOne tool built around your process.
Manual workflows
You will recognize it whenThe same steps every week.
What it could look likeAgents run the routine. People handle exceptions.
Reporting and decisions
You will recognize it whenReports rebuilt by hand.
What it could look likeLive numbers, summarized every morning.
Customer and field operations
You will recognize it whenCustomers waiting in a queue.
What it could look likeInstant answers, people on the hard ones.
A product to build
You will recognize it whenA prototype nowhere near enterprise-ready.
What it could look likeSecure, scalable, maintained after launch.
After launch
Pick how it stays running.
Choose the support level. Change it as you go.
LightFractional chief architect
A small ongoing agreement. A senior architect we trust fixes and improves things on request.
A senior architect stays available for fixes and small improvements after launch.
HeavyFull-time placement
A full-time engineer, recruited through Truss, stays on your software for as long as you need it.
Built for enterprise software that changes every week.
Your callTake it in-house
Ready to run it yourself? We document it, train your people and hand it over cleanly.
The handoff path is planned from day one.
How we scope it
Scoped to your project.
Three things decide the shape of yours.
1The process or productWhat we are modernizing or building, and what it has to connect to.
2The team it takesThe size of the pod and how long the senior lead stays on.
3How it runs after launchFractional architect, full-time placement, or taken in-house.
How the call gets set upWith a Lincoln Labs partner
1Tell us the projectThe form takes two minutes. Give us a couple of times that work for you.
2A person reads itUsually the same day. No bot, no routing queue.
3We set up the callThirty minutes with a Lincoln Labs partner, at one of your times.
What we are building, what is working, what is worth knowing.
Monthly. Written by the Lincoln Labs team.
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Questions
Common questions.
How fast can you start?
Fast. We scope the work, staff it with a senior lead we have shipped with before, and get moving without a long procurement cycle.
Do we need a technical team?
No. We bring the senior lead, the lead consultant and the engineer. Your team brings the knowledge of how the work gets done.
Who maintains it after launch?
The full-time engineer hired during discovery, a fractional chief architect, or your own team. You choose, and you can change it later.
Is this for large companies or startups?
Our transformation work is built for executives and department heads with a project that matters to the business. If you are a founder, see Venture Building.
How is it priced?
Every engagement is scoped to the project. Start a conversation and we will walk you through the framework and what yours would look like.
Eric HoopmanCo-Founder & CEOSerial entrepreneur and first-stage investor.
Farrukh UmarovCo-Founder & CTO20+ years building and leading large-scale global development teams.
Eric GirouxCOOEntrepreneurial operator leading strategy, product and growth. Prior private equity experience.
Danil ShingarevChief ArchitectLeads the architecture behind Lincoln Labs products and client builds.
Wes LungwitzManaging PartnerCo-founder of Civille. Speaks on law firm marketing, SEO and AI search.
Julia CollinsManaging PartnerCo-founder of Truss. Former data engineer and product manager at WorkMarket through its acquisition by ADP.